July 29, 2015 Scott

The ProBlogger Podcast: Digging into Statistics

ProBlogger-Podcast-Avatar-e1435233120862 The ProBlogger Podcast: Digging into Statistics

Almost the last day!

While yesterday we looked to the future to build a plan to find readers, today we’re going to dig into our stats to find out what kind of effect the last 29 days have had on our sites. What can you see is different after the changes you’ve made?

Some of you will be seasoned pros at looking at your stats, but if you’re newer to blogging and want some starting points, these are the metrics I recommend you keep track of regularly as you go on with your blogging.

In the show notes I also link to a post I published recently that gives you an overview of how I use Google Analytics to do this kind of investigation, and I’ll describe how and why these are the metrics I choose to keep tabs on.

Every month or so I go through each of these and compare them to the previous month (I give you a quick tip on how to do this easily), and also think about how I can recreate successes in content, on social, and how well other types of traffic are doing.

Today we’ll also go a little deeper into channels to look for trends, behaviour, and other hints that will help us keep the trend on the up.

If you are indeed in the newer camp, please don’t fret about stats. It can be easy to get disillusioned in the early days, but we all feel small when we start out! Most successful blogs go for 2-3 years before they hit a tipping point of sorts. We discuss that a little more in today’s podcast also.

So open up Google Analytics and take a little dig with me. Feel free to share your most popular post from the month in the comments too – you might be surprised what has worked better than you thought it would!

See you tomorrow for the wrap up of 31 Days to Build a Better Blog Podcast.

Click here to listen to day 30 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.

Further Reading:

  • Filtering out Google Analytics Junk to Read Your Numbers Better
  • My Five Favourite, But Often Ignored, Google Analytics Features
  • Analytics: Moz
  • The Beginners Guide to Blog Analytics: Mack Collier
  • 10 Amazing Blogging Insight Your Analytics Can Tell You: Hubspot

Originally at: Blog Tips at ProBlogger

The ProBlogger Podcast: Digging into Statistics

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