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How to Start a Business Blog?

Over 51% of B2B buyers get influenced by content for their buying decisions. And approximately 47% of buyers view 3-4 pieces of content before inquiring over a product, says the Content Preferences Report 2016 by Demand Generation.

Of all content marketing strategies, modern day businesses mainly rely on social media activities which are relatively interactive and swift but used more in terms of direct promotions, product launches and sales.

On the other side, Blogging is a long terms means to generate traffic and in turn, sales and revenues. Though it takes a little more time but steadily builds up your B2B portfolio.

If your business caters to end users too, then they too can take a leaf, especially taking a look at your client list.

Blogging not just diversifies your business but has the capacity to attract visitors who may not be your customers in the first place but fans of your blog.

They still act as prospects, offering you a chance of cross-selling. Besides, they can always refer your product if they are truly inspired by your blog.

With platforms like WordPress today, blogging has become easier than it ever was in the past. Starting a blog requires little technical expertise and time.

Let’s take a look at this beautiful infographic below (download), to understand step by step process to blog creation.

 

how-to-start-a-business-blog How to Start a Business Blog?

Top General Blogging Tips

Our-Top-General-Blogging-Tips-the-Most-Popular-ProBlogger-Posts-of-2015 Top General Blogging Tips

So far we’ve spilled the beans on everything concerning creating content, earning an income on your blog, and tips for a smashing social media strategy, and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year.

Be sure to return tomorrow for a secret bonus round we’ll be sharing!

Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015

Where to Find Free Images Online

It seems my bugbear was yours too, this year! There have been quite a few places to get quality, modern, free and no-attribution images online springing up since I wrote this post, but these are still my go-to sites. They never let me down.

A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging

google-analytics-logo Top General Blogging Tips

The one where Darren takes us on a tutorial trip through Google Analytics to drill down into your audience, how they arrive at your blog, and what they do when they are there. He uses the data gleaned from this exercise at the end of every year to figure out what to re-share on social, what gets shared most, what headlines worked, what content fell flat, and what posts could be optimised or upgraded in the new year. It’s a long one – take a drink!

10 Simple Hacks that Will Increase Your Blog Traffic

10-Simple-Hacks-that-will-Increase-Your-Blog-Traffic-all-the-secrets-revealed-on-ProBlogger.net_ Top General Blogging Tips

We love simple, we love hacks, and we love traffic. No wonder this post resonated with many of you in 2015!

How to Write Brilliant Blog Posts: 5 Tips from Psychology

How-to-Write-Brilliant-Blog-Posts-5-Tips-from-Psychology-on-ProBlogger.net_ Top General Blogging Tips

It seemed you all were “ready to rock a brilliant blog post? Do you want to write faster, think more creatively, just do it all better?”, as this post really hit it out of the park with readers. Five really simple but effective tips to create an environment where success is inevitable.

Top 15 Free Internet Marketing Tools to Boost Your Online Business

Screen-Shot-2015-02-13-at-10.13.35-am Top General Blogging Tips

Free! Tools! 15 of them! From content generation to social scheduling tools to testing the speed your site loads, there’ll be something here that will help you find a shortcut in blogging. Which brings me to my next point:

5 Ways to Make Your Blogging Life Easier

5-Ways-to-Make-Your-Blogging-Life-Easier Top General Blogging Tips

When you feel a little bit overwhelmed, and like the to-do list of your blog is longer than the years you’ll ever be alive, here are five ways to slash the stress and breathe a bit more. Put some of them into place before the end of the year and start 2016 off on the right path.

Special Mentions:

  • 30 High-Impact Ways to Level Up Your Writing
  • 3 Secret Weapons I Used to Launch My Fulltime Blogging Career
  • 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO
  • 7 Effective Tips To Grow Your Social Media Presence The Right Way
  • 9 Habits of Bloggers Who Have Huge Audiences
  • 5 Basics to Having Your Post go Viral
  • 5 Psychological Blocks that Stop Bloggers Going from Good to Great
  • Setting Goals: Why You Need Them, and How to Write Them

What was your favourite?

Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

The post Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015 appeared first on ProBlogger.

Our Top Tips on Social Media Tips

Our-Top-Tips-on-Social-Media-the-Most-Popular-ProBlogger-Posts-of-2015 Our Top Tips on Social Media Tips

With the ever-changing Facebook algorithm, nothing but crickets on Twitter, and Instagram being a slow-moving feast, we’ve seen a huge response to our posts on the topic of social media this year. It’s like a beast we’re all desperate to tame. In this roundup there are a couple of videos and a few step-by-step tutorials showing how the experts do it – I hope you find them useful.

Check back tomorrow for the most popular general blogging tips we’ve published (think productivity, traffic, engagement), and catch up on our most popular posts on creating content and monetization.

Our Top Tips on Social Media 2015

7 Effective tips to Grow Your Social Media the Right Way

This thorough post covers everything from measuring audience demographics to tools to help you get an advantage. Bring a pen and notepad and take notes!

How to Build an Effective Social Media Workflow to Increase Your Traffic

Screen-Shot-2015-12-16-at-2.54.59-pm Our Top Tips on Social Media Tips

In this video, Darren shared his own personal social media strategy for Digital Photography School, and in only 20 minutes a day! No wonder it was popular.

3 Steps to Saving Time by Writing Social Media Updates in Batches

fashion-man-person-hand Our Top Tips on Social Media Tips

I love this: “Scheduling updates in advance solves a number of social media’s most frustrating problems. It gives your routine newfound flexibility, and it can even make you a better blogger. But there’s one hurdle that scheduling alone doesn’t take care of for you: those updates still have to come from somewhere, and that means you have to write them.” – it’s so true! So Tom takes us through a bunch of ways we can cut down on the work for maximum social media results.

How I Use Edgar to Increase the Effectiveness of my Social Media Strategy

edgar-schedule Our Top Tips on Social Media Tips

An update of sorts to the above article on Darren’s social media schedule – including ProBlogger’s social media (mostly Twitter) and a video tutorial to help you through creating a similar winning strategy.

The Step-by-Step Method of Making Your Content Shareable on Social Media

unnamed Our Top Tips on Social Media Tips

Another fantastic tutorial on helping you get your content social-share ready. Includes ways to get around common mistakes bloggers make – don’t miss it.

Special Mentions:

  • Study Shows: Blog Posts Published on Weekends Get More Social Shares
  • How to Choose What Social Media Space to Focus On
  • Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

What did you find most useful? Do you have a solid social media schedule? What are your favourite tips?

Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

How I Lost 80% of My Traffic Overnight (And How I Got it Back, Plus More!)

city-man-water-roof How I Lost 80% of My Traffic Overnight (And How I Got it Back, Plus More!)

In today’s episode of the ProBlogger podcast, I want to tell you a little story.

I want to tell you about one morning in 2004 when I realised my blog, which I’d recently established as my full time source of income, had hardly any traffic coming to it. I lost between 80 and 90% of my traffic literally overnight, and I couldn’t figure out why. You can imagine that when my traffic took such a shocking nosedive, so did my income! It was one of the biggest wake-up calls I’ve had in my career, and it changed the way I blogged from that day forward.

When I look back, I probably think I was a bit complacent about traffic, and I really hadn’t thought much past what Google could bring. So when Google stopped bringing it, I wasn’t sure what to do. I had worked my way up to a point where the blog was thriving, and so I went into coast mode rather than ensuring that it had longevity.

It’s funny that although I thought it was the end of the world at the time, I’m actually really grateful it happened because the steps I took to rectify it ended up growing my blogs much faster than before.

In today’s episode I’m going to outline the steps I took to not only recover the traffic I lost, but to drive it even higher, and what you can do if disaster happens to strike you!

You can find the ProBlogger podcast shownotes here.

Further Reading:

  • 4 Methods To Get More Blog Traffic From Twitter
  • Grow Traffic to Your Blog Through Guest Posting and Creating Content for Other Blogs, Forums, Media and Events
  • How to Drive Traffic to Your Blog Through Your Archived Material on Facebook
  • 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO
  • 4 Ways Pinterest Can Help Drive Traffic To Your Blog

The post How I Lost 80% of My Traffic Overnight (And How I Got it Back, Plus More!) appeared first on @ProBlogger.

Make Money Blogging for Real: 3 Must-Know Factors

spyfu-cpc Make Money Blogging for Real: 3 Must-Know Factors

This is a guest contribution from Jerry Low.

Most people have heard of the success of Perez Hilton’s blog and that he makes somewhere between $200,000 to $400,000 each month blogging about the latest celebrity gossip.

Success stories like Hilton’s might make the prospect of earning a fortune blogging seem real, but the truth is that it is hard work and not very many crack that six figure per month mark. Still, you can make a decent living from blogging, if you know how to go about it.

Every now and then, I’m pulled aside at a family gathering or am emailed by someone who wants to know if it’s possible to make money blogging.

Blogging has evolved from being a useful tool for self-publishing to an industry where even top brands try to capture an audience and boost their SEO rankings. A look at the top bloggers and what they do and even how much they make can shine a light on how to make the most of your own blogging activities.

Some of the common questions include:

  • How do you make money online?
  • How does AdSense work?
  • Should I attend this “make money online” course?

The answer is an absolute yes. You can make money blogging. Here’s an updated list by Art of Blog of the Top Bloggers and what they make.

While not in the six figures, Matthew Woodward, for example, made approximately $20,000 in December of 2014. That’s a pretty nice paycheck for blogging.

Even a simple idea like Michael Malice’s Overheard in New York, where people submit posts of things they’ve heard somewhere in New York, earns about $9,000 a month from private advertising revenue, such as banner ads placed on the site.

Personally, I have been making money online since 2004. I quit my day job as a rubber dam engineer in 2006, and never looked back.

So, again, the answer is: Yes, you can start a blog easily and make some money.

There are a lot of different online business opportunities, too.

The only question left is: Do you have the writing quality and blogging know-how to get it done? It’s not something easy, but I promise you it’s worth it.

5 ways of making money from your blog without having your own product

When you think of making money from a blog, you might think about Google ads, but there are a few different ways you can make money from your blog:

  • AdSense – People make hundreds of thousands from Google AdSense ads. AdSense makes up about one-third of Google’s revenue. Pay is good, but you will need to play by Google’s rules. There are reports where Google AdSensers get bumped out of the program without warning.
  • Affiliate marketing – This is simply a way to sell related items without the cost of developing a unique product. This is mainly how I make my living online, so this is a viable way to earn money from your blog.
  • Banner ads – Another way to make money from your blog is to sell banner ads on third party sites such as BuySellAds.com. My experience is that this is fairly low pay, but better than nothing. All the different areas of your income can pool together to make a difference in your overall blog earnings.
  • Selling ads directly on your blog – You can earn good money by selling banner ads directly on your blog. However, your blog must first have a good amount of traffic to attract the higher paying advertisers. At first, it might be better to focus on building that traffic and then you can more easily attract the big players.
  • Product reviewer – This might not pay you monetarily, other than the amount you’re earning from blogging, but it can help you try out the newest products in your niche. Merchants send you their products for trial, and you write an honest review. WHSR blogger Gina Badalaty, for example, does this and wrote some great tips on how to become a product reviewer. The key to becoming a product reviewer is that you need to be an influencer in your niche. Personally I get free hosting accounts to test at WHSR so I can write a review on it.

3 key factors: What makes my blog work and why yours doesn’t?

1. You need to be in a profitable niche!

One of the first things you want to think about is your niche and whether it is profitable. Some experts advise being a big fish in a small pond, but I think the exact opposite. You should try the big pond because that is where the money is.

While your great Aunt Mary’s unique recycled dress quilts might be amazing, not that many people are as interested in reading about them as about quilting in general. Don’t limit your topic too much.

When I first got started, I created a site selling inflatable boats online. Can you imagine how many people might buy inflatable boats online? That’s right, not many.

What’s worse, this product is a seasonal product and only sells during the summer, so I was further limited in my sales. Having that said, I did make some money from the site – averaging not more than two sales per year. My inflatable boat business didn’t even take off enough to launch it onto the small pond, much less a big pond.

So, how do you find a profitable niche? Personally, I use SpyFu to check out what advertisers are spending on a niche that I think I might like to tackle. If advertisers, or merchants, are spending big money on that industry, then it means there is money to be made.

There must be a reason why these people can afford $8 – $17/click on these keywords.

If you do not have a SpyFu membership, you can simply do a Google universe search (search at .com, add &pws=0 at the end of your search strings) on the niche you are interested in. Are there any advertisers in the search results? If so, then there may be money in this niche.

Use Google keyword planner to guesstimate the average price of a click in your industry – with that you can predict roughly how much you can earn per Google AdSense click. The higher the pay per click, the more potential there is to earn.

Login to CJ.com and search merchants – use Network Earnings (the green bar) as a potential earning indicator. See image below to understand how I interpret the numbers at CJ.

 

Network Earnings = How much the advertisers are paying compare to overall. Higher Network Earnings = more affiliates in the program;. 3 month EPC = Average earning per 100 Clicks = How profitable is this affiliate program in long term; 7 day EPC = Average earning per 100 clicks = Is this a seasonal product?

2. Are you getting sufficient targeted traffic?

Another thing you need to keep in mind is the targeted traffic possibilities for a given niche. To be able to make decent money, your blog must have sufficient targeted traffic possibilities. This is where your SEO and social media marketing (SMM) kick in.

When people search for info relevant to your niche topic, they become your target audience. The more people who search for that topic, the bigger your potential audience.

Also, if someone follows your competitors on Facebook, those people are your targeted audience. If you are thinking about jumping into a niche and you see that your closest competitor has a couple million page likes on Facebook, then that is a good sign that there is a big target audience.

More targeted traffics = more money

However, to win the attention of this target audience, you have to gain skills in both SEO and SMM. It is simple math. The more targeted traffic your blog gets, the more money you’ll make.

Here’s how it works: Let’s say you are selling a web hosting service as an affiliate and the average conversion rate is 3%. On average, every 100 visitors that you refer to the web hosting provider, you’ll manage to get three sales. If you manage to refer 200 visitors, then theoretically there will be six sales down the road.

We want all tails keywords

longshorttail Make Money Blogging for Real: 3 Must-Know Factors Image credit: Bytelaunch

You’ll want to be sure that you figure for both primary and secondary (short-tail and long-tail) keywords to get the best idea of overall traffic possibilities.

Owen Powis, the CEO of Wordtracker, advises that:

“A clear, well-organized site structure helps Google find your content and makes the navigation of your site easier for your customers.”

Being aware of the different target keywords (both primary and secondary) and the advertising basics aimed at those keywords will make your blog more successful.

3. Are you building a List?

You’ve probably heard multiple gurus saying that building an email list is of ultimate importance when driving traffic to your site. If you want to make money blogging, you’ll want to capture your site visitor’s emails and send them emails that will drive them to visit your site over and over again.

If you need help with building and making money out of your email list, here is a very handy guide written Marya Jan on Problogger.net.

Why is an email list so important? An email list is your greatest asset online because those signed up are trusted leads who have visited your blog. Your email subscribers already trust you and your authority on this topic.

If you were going to buy something online, you would probably look at products based on the recommendation of someone you trust. If you wanted to buy a guide to read, you would first look at guides written by or recommended by someone you trust.

If you were following Adam Connell (from Blogging Wizard) new venture WP Super Stars from the beginning, you should note of is that he started collecting email subscribers ahead of time. That’s right -You can start collecting subscribers before you even have a blog. Reach out to family, friends and acquaintances to get started.

Bottom Line – You can do this!

When it comes to making money from blogging, you have to be creative and keep an eye out for new opportunities and changes in how search engine algorithms and advertising work. However, with a bit of foresight sprinkled with hard work and consistency, you too can make a living from blogging.

Jerry Low is a geek dad who enjoys building web assets. You can get more of his blogging tips here

Originally at: Blog Tips at ProBlogger
www.problogger Make Money Blogging for Real: 3 Must-Know Factors

Make Money Blogging for Real: 3 Must-Know Factors

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